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Introducing The Collaboration

Nike and the LEGO Group's Partnership: Uniting Creativity and Play

Introducing the Collaboration

* On August 22nd, 2024, LEGO and NIKE announced a partnership focused on inspiring kids and families through creativity. * The partnership aims to showcase how sports and play can ignite imagination and creativity.

Bridging Two Iconic Brands

* Nike and the LEGO Group share a commitment to innovation and creativity. * This collaboration brings two influential brands together to inspire young minds worldwide.

A Legacy of Successful Partnerships

* LEGO's previous partnership with adidas resulted in numerous successful collaborations. * Nike aims to continue this legacy, introducing a new era of innovation in creative play.

Inspiring Kids and Families

* The partnership will launch in 2025, aiming to engage children and families worldwide. * Collaboration initiatives include events, products, and campaigns promoting play and creativity.

Uniting Creativity and Play

* Both Nike and LEGO believe in the power of play to enhance imagination and problem-solving skills. * Their combined efforts will create a dynamic and engaging environment for kids to explore their creativity.

Building a Strong Foundation

* The multi-year partnership indicates a long-term commitment to inspiring and empowering young minds. * Nike and LEGO aim to build a global community that fosters creativity and imagination.

Additional Resources

* [Nike and LEGO Announce Multi-Year Partnership](https://news.nike.com/news/nike-lego-partnership) * [The Power of Play: Nike and LEGO Unite to Inspire Kids](https://www.lego.com/en-us/aboutus/news-room/2024/august/nike-and-lego-partnership)



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